LG USA Office Social Series

For the past five years, I’ve led the social creative for LG USA, pushing the brand out of its comfort zone and into platform-first, lo-fi content production. In 2025 alone, our work increased social engagements by 179% and average video views by 500%.

LG USA is now one of LG Global’s top-performing markets on social, winning the brand’s Best Marketing on Social Award. This was thanks in part to popular office-based series like:

Big Screen Micro Drama

To hype free delivery and installation on LG’s biggest screen, I captured one of our marketers trying to drive his 115” TV home… on top of his sports car. The episodic series garnered over 200K organic views and blew past our engagement KPI.

Over-the-Top Halloween

Ahead of Halloween and the brand’s presence at BravoCon, I dressed my coworker up as a white refrigerator (insert Nene Leakes meme here) and filmed him around the office. We used cuts as an unhinged-yet-lighthearted Halloween series that captured over 80K organic views, surpassed engagement KPIs, and even tickled our C-suite in Korea.