LG Real-Time Event Coverage

LG has always participated in cultural moments, but struggled to capture them in a social-first way. In early 2025, I championed and operationalized real-time event coverage for LG USA channels. Using my own fabricated iPhone and audio rigs, I’ve created and directed content at art-world galas, award-show red carpets, and legendary sporting events like…

LG at BravoCon

BravoCon 2025 was full of firsts: LG became the first CPG brand to report live from Peacock’s Blue Carpet, and it was LG’s first event captured and edited solely on an iPhone. We left the two-day event with two viral videos—our best-performing TikToks ever. Our content generated over 750K impressions and +3K positive engagements across social channels.

LG at NCAA Final Four 

I covered LG’s NCAA Men’s Final Four footprint, reporting live from the court, box, and beyond. The social-first campaign surpassed engagement and view KPIs by over 100%. Over the course of the tournament, I wrote, filmed, and edited more than 30 pieces of content, creating a blueprint for the social creative coverage of live sporting events.